This initiative aims to enhance local coffee consumption in Mexico by connecting consumers with local producers and specialty coffee shops. The Specialty Coffee Passport, led by Todos por el Cafe, was created to support the coffee industry during the pandemic. It encourages people to explore local cafes while ensuring quality coffee and supporting farmers.
• The passport program features 59 cafes that offer stamps for each coffee purchase, along with exclusive promotions.
• Each passport is personalized, numbered, and includes QR codes linking to cafes' social media profiles.
• The initiative addresses challenges faced by coffee producers, such as low prices and climate change.
• The 2025 edition has a print run of 12,000, aiming for a significant economic impact on local communities.
This project is important for fostering a coffee culture in Mexico, increasing awareness of local producers, and promoting sustainable practices in the coffee industry. By encouraging domestic consumption, it helps ensure that farmers receive fair compensation and support.
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