The ready-to-drink (RTD) coffee market is experiencing rapid growth, especially among younger consumers. This segment is projected to reach $64.78 billion by 2032, driven by the appeal of convenient, sweet coffee options. However, the high sugar content in many RTD coffees raises health concerns.
• Many RTD coffees in the US contain more sugar than the FDA's daily limit.
• In Indonesia, an average RTD coffee contributes to 35.7% of the recommended daily sugar intake.
• The UK has exempted RTD coffees from sugar taxes, but this may change as health advocates push for reform.
• Brands like Hunt and Brew are leading the way by offering no added sugar options, highlighting the need for healthier alternatives.
Addressing sugar levels in RTD coffee is crucial for public health. Excessive sugar intake is linked to obesity and other health issues. As consumers become more aware of sugar content, brands may face challenges maintaining growth. The future of RTD coffee depends on balancing convenience with health-conscious choices, ensuring that it aligns with the quality and experience of traditional coffee shops.
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