Blue Tokai Coffee Roasters, a prominent Indian coffee brand, is planning to go public by 2027-28, aiming for a revenue milestone of ₹1,000 crore. Co-founder Shivam Shahi shared insights at the Startup Mahakumbh event, emphasizing a careful approach to expansion and profitability before considering an IPO. Currently, Blue Tokai operates 150 stores, focusing on major cities like Delhi, Mumbai, and Bengaluru, and plans to add 100 stores annually until reaching 350 by 2027.
• The company aims for long-term revenue of ₹1,200 crore with a 10% EBITDA.
• Expansion into new cities will only happen if five stores can be opened profitably.
• Older stores are performing well with an EBITDA of 27%, while newer ones show 20%.
• Blue Tokai learns from competitors' mistakes, focusing on customer satisfaction over rivalry.
This approach highlights the importance of sustainable growth and customer feedback in a competitive market. By prioritizing profitability and strategic expansion, Blue Tokai is positioning itself for future success and resilience in the coffee industry.
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