Thermoplan, a Swiss coffee machine maker, is reshaping its identity by merging automation with the artistry of specialty coffee. With a history of innovation, the company aims to show that these two elements can coexist and enhance each other. Their latest machine, the Black&White4 Competizione, has become the official espresso machine for the World Latte Art Championships from 2024 to 2027. This partnership has allowed Thermoplan to connect more deeply with the specialty coffee community.
• The Competizione machine debuted at the 2024 World Coffee Championships, marking a significant moment for Thermoplan.
• Feedback from competitors has been overwhelmingly positive, with many appreciating the machine's ability to assist both skilled and novice baristas.
• Automation in coffee preparation can enhance consistency while allowing artisans to showcase their skills.
• Thermoplan is committed to engaging with baristas and roasters to innovate and improve their products.
This shift is crucial as it positions Thermoplan not just as a manufacturer but as a contributor to the coffee culture. By understanding the needs of baristas and the specialty coffee community, Thermoplan is paving the way for future innovations that honor both craftsmanship and technology. The company's involvement in major events highlights its commitment to education and sharing knowledge about specialty coffee, ensuring a bright future for both its machines and the professionals who use them.
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