Blanchard’s Coffee Co. is making a significant move by partnering with Target to sell its products in over 40 stores across Virginia and Maryland. Starting August 3, customers can find two of Blanchard’s popular coffee blends, Dark as Dark and Blanchard’s Blend, available in 12-ounce bags. This expansion follows a successful year of selling through Target's website and comes after a similar deal with Walmart last year. The company aims to adapt to changing shopping habits, making its coffee more accessible to consumers.
• Blanchard’s will offer both whole bean and ground options for its blends.
• The initial rollout includes all Richmond-area Target locations.
• The company currently sells its coffee at over 500 retail locations nationwide.
• The expansion is a response to customer demand for convenience and price.
This move is important as it reflects the changing landscape of consumer shopping, where convenience is key. By placing products in major retailers, Blanchard's can reach more customers and adapt to their evolving preferences.
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