Expressoul Coffee, a veteran-owned business, has partnered with The American Legion’s Be the One initiative to combat veteran suicide. In celebration of Independence Day, the company is offering a special promotion where Legionnaires can save 25% on their orders using the code "FREEDOM" and enjoy free shipping on purchases over $50. Additionally, one dollar from each sale of Be the One Coffee will be donated to support the initiative. The promotion features a variety of new flavors, including salted caramel, hazelnut, dark roast, French vanilla, pumpkin spice, and Irish cream. Expressoul Coffee, founded by U.S. Air Force veteran Bruce Roberson and his wife Claudia Urdinola, sources its gourmet beans from Colombia. Roberson emphasizes the campaign’s dual purpose: providing delicious coffee and supporting a critical cause. This initiative aligns with The American Legion’s mission to destigmatize mental health help for veterans and promote awareness and action to end veteran suicide.
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