Baristas - The Unsung Heroes Brewing Specialty Coffee's Future

Baristas - The Unsung Heroes Brewing Specialty Coffee's Future

Baristas are the unsung heroes of the specialty coffee world. Often seen as a stopgap job, their role is crucial for maintaining coffee quality and customer satisfaction. Despite the lack of recognition, baristas need extensive training in both hard and soft skills to represent the entire coffee supply chain effectively. Investing in proper training not only enhances their skills but also motivates them to pursue long-term careers in coffee. Programs like Dalla Corte’s NextGen Barista project are paving the way by engaging and inspiring younger generations, ensuring the future growth and innovation of the coffee industry.

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