Bad Ass Coffee of Hawaii is set for significant growth in the coming years. The coffee chain aims to open over 20 new stores this year, following a successful 2023 where it opened 12 out of 20 planned locations. With a total of 44 outlets across 14 states, the company has ambitious plans to reach 180 stores by 2028. This expansion is supported by recent multi-unit development agreements and a strong real estate foundation.
• The chain signed 13 development agreements in 2024, with over 100 sites in the pipeline.
• Investments in franchisee support and marketing are planned for 2025 to boost sales.
• An upgraded loyalty app and online ordering system will enhance customer engagement.
• The company sources its coffee from Hawaii’s renowned Kona region and other islands.
This growth strategy is crucial for Bad Ass Coffee to solidify its position in the competitive quick-service restaurant coffee market. By focusing on expansion and improving customer experience, the brand aims to become a leader in the industry.
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