Americans are drinking more coffee now than in recent years, according to the National Coffee Association, but it’s still less than the 1940s peak. In 1946, Americans drank an average of 46.2 gallons annually, dropping to 24.2 gallons by 2005. The decrease was attributed to the rise of soft drinks and fewer working hours. However, recent data shows a resurgence in coffee consumption, with 517 million cups consumed daily. It seems both reports are correct: coffee is less popular than in the 1940s, but gaining ground rapidly.
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