A new one-liter size of Arctic Coffee's Vanilla Latte Iced Coffee has been introduced, catering to the growing demand for convenient, cafe-quality beverages at home. This product is designed for consumers who enjoy iced coffee and want a larger, multi-serve option. The one-liter format follows the success of the smaller 330ml version and aims to provide a more affordable indulgence at a price of £2.20. An extensive marketing campaign will support the launch, ensuring that cold coffee lovers are aware of this new offering.
• The one-liter size addresses the popularity of the Vanilla Latte, allowing for multiple servings.
• Priced competitively at £2.20, it appeals to budget-conscious consumers.
• The launch will be backed by a robust marketing campaign and in-store promotions to increase visibility.
• This product taps into the trend of bringing cafe experiences into the home, enhancing consumer convenience.
This launch is significant as it highlights a shift in consumer preferences towards larger, indulgent beverage options that offer both quality and value. As more people seek to enjoy cafe-style drinks at home, brands must adapt to these changing demands. The introduction of larger formats not only meets consumer needs but also opens up new opportunities for growth in the ready-to-drink coffee market.
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