Americana Expands Coffee Empire

Americana Expands Coffee Empire

Americana Restaurants has experienced significant growth in the Middle East coffee market in 2023, with the launch of Peet’s Coffee in the UAE and Saudi Arabia, and the expansion of Krispy Kreme outlets. Despite geopolitical tensions affecting Q4 earnings, the Kuwait-based franchise group reported a 1.5% increase in full-year sales, reaching $2.4 billion. The KFC franchise remains their largest revenue contributor, but the focus on premium coffee with Peet’s Coffee and the growth of Krispy Kreme highlight the company's adaptability and growth strategy. Americana has also closed several Costa Coffee stores but continues to manage a diverse portfolio of foodservice brands, which include fast-food chains and niche brand outlets.

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