In-flight coffee has transformed from a bland necessity to a premium experience for travelers. Airlines, recognizing the demand for better beverages, have partnered with top coffee brands to enhance passenger satisfaction. A notable example is United Airlines, which popularized illy coffee in 2015, but it was AirTran Airways that first introduced this high-quality brand years earlier. AirTran's partnership with illy in 2009 marked a significant shift in airline beverage offerings, allowing passengers to enjoy a premium cold coffee drink.
• AirTran served illy coffee before United, aiming to stand out in the low-cost market.
• United's rollout of illy coffee in 2015 was based on passenger feedback for better taste.
• Other airlines, like Alaska and American, have also upgraded their coffee selections.
• illy stands out for its commitment to quality, exclusively using 100% Arabica beans.
This shift in airline coffee offerings matters because it reflects changing consumer expectations. Passengers now seek quality experiences, and coffee plays a vital role in their overall perception of airline service. As airlines continue to improve their beverage options, the in-flight experience becomes more enjoyable and memorable.
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