In 2024, adding "AI" to products can skyrocket their appeal. Finnish coffee roaster Kaffa and AI firm Elev did just that. They introduced 'Al-conic,' an AI-crafted coffee blend. Despite skepticism, the blend is surprisingly drinkable. Kaffa’s quality beans and AI creativity made it happen. It’s unclear if AI truly improved the coffee or if it’s just a marketing ploy. Either way, the buzz is undeniable.
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