This campaign highlights the successful launch of the WMF espresso NEXT machine, recognized for its unique blend of artistry and technology. The campaign, titled "Coffee culture’s new choreography," features Olympic athlete Margarita Kolosov performing a dance that mirrors the machine's precision and repeatability. The jury of the German Brand Award praised the campaign for its technical excellence and emotional resonance, awarding it in the "Excellence in Brand Strategy and Creation" category. Developed by WMF Professional Coffee Machines and the Panama agency, the campaign emphasizes a cohesive brand message across various platforms, from websites to events.
• The campaign showcases the WMF espresso NEXT as a blend of traditional craftsmanship and modern technology.
• It emphasizes a unique communication approach that combines art, technology, and emotions.
• The German Brand Award is a prestigious recognition in the marketing field, highlighting outstanding campaigns.
• The campaign aims to attract both national and international attention to WMF's coffee solutions.
This recognition matters as it reinforces WMF's position as a leader in the coffee machine industry. The campaign not only elevates the brand’s image but also emphasizes the importance of innovative marketing strategies in connecting with consumers. By blending art and technology, WMF sets a new standard in the coffee sector, appealing to both traditional and modern coffee enthusiasts.
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