Three Black creatives in Washington, D.C. are changing the coffee scene with their new brand, tāst. This specialty coffee company focuses on cultural expression, community connection, and a unique approach to coffee drinking. Launched in January, tāst aims to disrupt traditional coffee norms by offering a direct-to-consumer model that emphasizes creativity and inclusivity. The founders believe that coffee is more than just a beverage; it's a way to connect with others and celebrate culture.
• tāst offers single-origin coffees from Peru, Guatemala, Ethiopia, and Colombia, priced between $20 and $26.
• The brand’s packaging is designed to be visually appealing and encourages slow consumption.
• Their philosophy centers on "coffee for all," presented through a Black lens, making it accessible to everyone.
• Future plans include retail partnerships and opening a café that reflects their identities and values.
This initiative matters because it challenges the exclusivity often found in specialty coffee. By focusing on care and community, tāst invites everyone to appreciate coffee in a new light. It represents a shift towards inclusivity and cultural representation in the coffee industry, making it a significant player in the market.
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