3FE, a leading Irish specialty coffee roaster and café chain, has partnered with Leinster Rugby as their Official Coffee supplier. Founded by champion barista Colin Harmon, 3FE operates multiple coffee shops in Dublin and aims to expand its brand presence. This partnership will enhance 3FE's visibility while providing quality coffee to Leinster Rugby's headquarters at University College Dublin (UCD). The collaboration includes creating engaging media content, fan activities, and special product launches.
• 3FE has been involved with rugby, supplying coffee to the Irish Rugby Football Union since February 2023.
• The partnership with Leinster Rugby will feature unique fan-focused events and product launches.
• 3FE aims to grow its brand and learn from its association with a prominent rugby organization.
• The company operates eight coffee shops across Dublin, enhancing its local presence.
This partnership is significant for 3FE as it seeks to strengthen its brand and connect with a broader audience. By aligning with a respected sports organization, 3FE can tap into the passionate rugby fanbase, ultimately supporting its growth strategy.
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