WillNE and James Marriott, popular UK YouTubers, have entered the food and drink industry with their new iced coffee brand, Rodd’s. This brand is now available in Sainsbury’s stores across the UK. Rodd’s offers three unique flavors: Cold Brew Waffle Oat Latte, Cold Brew Oat Latte, and Matcha Latte with Vanilla. All options are dairy-free, low in sugar, and made from ethically sourced Colombian arabica beans. The duo aims to provide a refreshing iced coffee experience that prioritizes taste and quality ingredients.
• Rodd’s drinks are sold in 250ml matte black bottles, priced at £2.20.
• The minimalist design aims to stand out in a crowded market.
• The iced coffee market is projected to grow significantly, reaching over £350 million by 2026.
• Rodd’s emphasizes ethical sourcing, with profits going directly to Colombian coffee farmers.
This launch matters as it reflects a shift in consumer preferences towards healthier, sustainable options. The success of Rodd’s could inspire more influencer-led brands to focus on quality and ethics, reshaping the food and beverage landscape.
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