The Specialty Coffee Association is rebranding its flagship event from Specialty Coffee Expo to World of Coffee. The last event under the old name will be held in Houston in April 2025, while the new World of Coffee San Diego will debut in April 2026. This change aims to enhance the experience for attendees and exhibitors, providing a globally recognized platform for the coffee industry.
• The final Specialty Coffee Expo will take place in Houston from April 25-27, 2025.
• World of Coffee San Diego will launch on April 10-12, 2026, at the San Diego Convention Center.
• The event will feature workshops, competitions, and networking opportunities for coffee professionals.
• The rebranding aligns with the event's 30-year legacy and growth in the coffee sector.
This rebranding is significant as it positions North America more prominently in the global coffee market. World of Coffee will connect industry leaders and foster collaboration, helping businesses adapt to emerging trends and opportunities. The event aims to be a hub for innovation and networking, making it essential for anyone in the specialty coffee industry.
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