Starbucks is set to lay off 1,100 corporate employees worldwide as part of a restructuring plan led by new CEO Brian Niccol. The goal is to make the company more efficient and responsive to market demands. Niccol's strategy includes reducing layers of management and simplifying operations to improve decision-making and service speed.
• Layoffs will affect corporate roles, with notifications to employees by Tuesday.
• Several hundred open positions will also be eliminated.
• Niccol aims to enhance service times and restore stores as community hubs.
• The company is adjusting its menu and refining its ordering systems to manage various customer interactions better.
This restructuring is crucial as Starbucks faces declining sales and increased competition, particularly in the U.S. and China. By streamlining operations, Starbucks hopes to address customer concerns about prices and wait times, ultimately improving its market position and enhancing the customer experience.
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