Luckin Coffee, the rapidly growing Chinese coffee chain, is setting its sights on the U.S. market. After a tumultuous history that included bankruptcy and a comeback, the company is planning to open its first U.S. location in 2025, likely in New York City. This expansion comes as Luckin aims to replicate its success in China, where it has overtaken Starbucks to become the largest coffee chain by unit count.
• Luckin Coffee has more than doubled its store count in China, reaching over 22,000 locations.
• The company has also started international expansion, with shops in Singapore and Malaysia.
• To compete in the U.S., Luckin plans to offer lower prices, ranging from $2 to $3 per beverage.
• The U.S. coffee market is highly competitive, with established players like Starbucks, Dunkin’, and various drive-thru chains.
This expansion matters because it highlights Luckin's resilience and ambition to grow globally. Entering the U.S. market could reshape the competitive landscape, especially if Luckin successfully attracts consumers with its pricing strategy. The company's experience in China may provide valuable insights as it navigates a more established coffee culture in the U.S.
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