Hagen is a unique coffee brand that has been charming Londoners since 2017. With 17 venues in the UK and its first international location in Amsterdam, Hagen focuses on gourmet coffee and sustainability. Founder Tim Schroeder shared insights into the brand's Danish roots and its plans for growth in Europe.
• Hagen emphasizes a Danish-inspired atmosphere, encouraging conversations in minimalist spaces.
• The brand sources coffee directly from the Himalayan Speciality Coffee Project, supporting 1,000 farmers in Nepal.
• Sustainability is vital, with Hagen using the Bellwether system for low-carbon roasting and partnering with Atomo for beanless coffee.
• The Hagen Kaffe Klub rewards community service, raising funds for local schools and enhancing community ties.
Hagen's approach highlights a shift towards quality experiences in coffee culture. As it expands into new cities, it sets a standard for sustainability and community engagement in the coffee industry.
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