The coffee scene in Europe is experiencing a vibrant transformation, especially in countries like France, Spain, and Romania. These nations are witnessing a boom in specialty coffee shops, driven by a growing appreciation for quality and unique flavors. Unlike the UK and US, which have faced market saturation, these regions are still in the early stages of their coffee evolution.
• Romania's coffee market is projected to grow by 5% annually until 2028, with over 120 specialty shops emerging since 2013.
• France recently celebrated Mikaël Portannier as the World Coffee Roasting Champion, reflecting a shift towards specialty coffee.
• Spain is seeing a rise in specialty cafés, with social media accelerating interest and changing consumer behaviors.
• Cultural factors in these countries promote a slower, more sustainable growth approach, valuing quality over rapid expansion.
This growth is significant as it highlights a shift in consumer preferences and a deepening coffee culture in Europe. By focusing on community and quality, these markets may avoid the pitfalls of oversaturation faced by their predecessors, fostering a sustainable future for specialty coffee.
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