Torque Coffee is making waves in San Diego with its innovative approach to coffee roasting and retail. The company launched in 2022 with a unique “proportional pricing” model that ensures fair compensation for coffee producers. Recently, Torque opened its first cafe in the historic Rock Palace building, which has been revitalized after sitting empty for over two decades. This cafe not only serves coffee but also offers a plant-forward menu, emphasizing vegan options.
• The cafe features two distinct coffee bars: a hot espresso bar and a cold bar offering alcohol-free drinks.
• Torque uses high-quality equipment, including a Synesso Hydra 3 espresso machine and a Ground Control Cyclops batch brewer.
• The proportional pricing model pays farmers 20% of the retail value upfront, promoting fair trade practices.
• Torque plans to expand with two more retail locations and a larger roastery in the future.
This initiative is significant as it promotes ethical sourcing and supports local communities. By prioritizing fair compensation and sustainability, Torque Coffee is setting a new standard in the coffee industry.
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