Third Wave Water Expands with Perfect Coffee Water Acquisition

Third Wave Water Expands with Perfect Coffee Water Acquisition

Ohio-based Third Wave Water has acquired Perfect Coffee Water, a Washington-based company specializing in coffee mineralization products. This acquisition includes all of Perfect Coffee Water’s assets, such as intellectual property, trademarks, and inventory. Both companies produce powdered solutions that enhance the taste and consistency of coffee when mixed with purified water. Despite the acquisition, Perfect Coffee Water will maintain its brand identity and product profile, ensuring existing customers continue to enjoy their favorite offerings.

• The acquisition reflects a growing awareness of the role water plays in coffee brewing, as it constitutes about 98% of the final product.

• Perfect Coffee Water’s mineral profile will remain unchanged, allowing for brand distinction.

• The coffee water market is expanding, with new products and competitors emerging.

• Third Wave Water plans to launch new offerings and expand into Europe soon.

This acquisition is significant as it highlights the increasing importance of water quality in coffee brewing. As consumer demand grows, both brands aim to innovate and improve their products, contributing to the overall development of the coffee industry.

Source.

Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.