Starbucks Sues Small Business Over Mermaid Logo Trademark Battle

Starbucks Sues Small Business Over Mermaid Logo Trademark Battle

The caffeine war brews on as Starbucks takes legal action against a family-owned company, Mountains & Mermaids, over the use of a siren-mermaid logo and "Siren’s Brew" branding. Based in Louisiana, the small business has been fighting the coffee giant since 2018. Starbucks claims the similarities cause consumer confusion. The Trademark Trial and Appeal Board sided with Starbucks for coffee products but allowed M&M's use on apparel. Starbucks now seeks court intervention for financial and injunctive relief. M&M's owners have voiced their frustration over the costly and lengthy legal process, while focusing on their products and advocating for small business legal reform.

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