This acquisition marks a strategic move for Simonelli Group, enhancing its presence in the filter and drip coffee market. Known for its espresso machines, the company now aims to offer a broader range of coffee brewing options. The deal reflects a commitment to meet diverse consumer demands in the coffee industry.
• Simonelli Group, owner of Victoria Arduino and Nuova Simonelli, acquires 3Temp, a Swedish drip coffee machine maker.
• 3Temp specializes in innovative machines that allow precise temperature control during brewing.
• The flagship product, the Hipster, includes various models designed for different brewing needs.
• Future marketing and commercial strategies for the acquisition will be revealed next year.
This acquisition is significant as it allows Simonelli Group to diversify its product offerings and cater to a wider audience. By integrating 3Temp's technology, Simonelli aims to enhance the coffee experience for consumers globally. The move also positions Simonelli as a competitive player in the growing filter coffee segment.
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