Mad Catter Coffee Roasters Expands with New Roastery and Training Hub

Mad Catter Coffee Roasters Expands with New Roastery and Training Hub

A new chapter begins for Mad Catter Coffee Roasters with the launch of their expansive roastery and training facility in Allentown, Pennsylvania. This 1,800-square-foot space is designed to enhance the specialty coffee experience for both the company and its customers. Founder Jeffrey Wetzel aims to foster a vibrant coffee community through education and training.

• The facility features a red Diedrich IR-12 roaster and a training area with top-notch equipment, including a La Marzocco espresso machine.

• Wetzel's journey into coffee started in New York City, where he transitioned from aspiring magician to coffee enthusiast, taking various barista jobs.

• He has built strong relationships with coffee producers, sourcing beans from Gold Mountain Coffee Growers and other suppliers.

• Wetzel prefers a wholesale model, focusing on training and consulting rather than opening a café.

This new venture is significant as it not only emphasizes the importance of community in the coffee industry but also highlights the balance between work and personal life for coffee professionals. By offering training and events, Mad Catter Coffee Roasters aims to strengthen connections within the coffee community while maintaining a focus on quality and sustainability.

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