Free Rein Coffee Company, founded by actor Cole Hauser, has introduced a new espresso roast called ‘Get Up’. This 100% Colombian blend is crafted to provide a rich and balanced flavor profile, featuring smooth caramel notes. The launch coincides with National Get Up Day, which honors those who embody a resilient spirit. This new product reflects the brand's commitment to quality and the determination of individuals who strive to succeed.
• The ‘Get Up’ Espresso Roast is available in whole bean, ground, and single-serve pods.
• It is designed for various brewing methods, including espresso machines and French presses.
• The launch is timed with National Get Up Day, enhancing its cultural relevance.
• The coffee aims to attract both casual drinkers and coffee aficionados.
This expansion highlights the growing trend of celebrity-branded beverages and the importance of cultural connections in marketing. It also shows how brands can innovate to meet diverse consumer preferences, ultimately enhancing their market presence and appeal.
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