A new leader has been appointed at Fair Trade USA to guide its coffee sector. Clay Dockery brings a wealth of experience in the private label industry. His role comes during a time of change for the organization, following the resignation of its founder. Fair Trade USA is also reworking its certification model for green coffee, a key area for them.
• Clay Dockery has a strong background, having worked with Massimo Zanetti Beverage USA and Kerry.
• His focus will be on gaining support from the industry and producers.
• Dockery aims to innovate the coffee program and promote global growth for Fair Trade USA.
• The organization has extended its price freeze for certified coffees until 2025, responding to market pressures.
This leadership change is crucial for Fair Trade USA as it seeks to adapt and grow in a challenging market. The coffee sector faces significant challenges, and Dockery's expertise may help the organization navigate these issues effectively.
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